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William M. Keever Financial Services

William M Keever Financial is a full-service Accounting firm located in Nashville, Tennessee. All of our accountants and staff are experienced professionals who continuously updating their tax training and accounting experience.

We at William M. Keever offer a broad range of accountant services for business owners, company executives, independent professionals and individuals. We provide accountant services to both small and large businesses, and have the accounting resources to answer all of your accounting questions.

Our services encompass nearly every aspect of financial life. We are experienced in all matters of accounting and taxation, bookkeeping, Internal Revenue Service (IRS) problems resolution, estates and trusts, business formation, financial planning and investment, real estate and business sales, personal and business tax returns, financial statements and audits.

At William M Keever Financial , we help our clients make the best decisions to reduce their tax liabilities while growing their business and personal wealth.  Our accountants provide professional accounting advice on financial strategies for business owners, individuals, and investors. As a William M Keever Financial client you will get the latest breaking tax saving strategies in our monthly newsletters and client updates.

Mobile based advertising expected to be the fastest growing area of advertising

Mint Media Group, Inc.(www.mintmediacorp.com)  is a successful Twenty-Five (25) year old internet and mobile marketing/advertising company.  Mint Media provides a full range of media and advertising services, including mobile based advertising.  “Our messaging platform was developed to take advantage of the huge market developing around mobile phone advertising,” said William M. Keever, the Company’s CEO. This rapidly expanding market is being driven by three converging phenomenon: 1) Advent of Local Based Advertising; 2) Dramatic increased use of Smart Phones; and 3) New Opt-in Regulations for Mobile Advertising.

Mobile based advertising is expected to be the fastest growing area of advertising in the coming years. In fact, local based advertising (“LBA”) (also known as local targeted adds) is expected to be one of the key factors driving such extreme growth. Google’s recently released search engine projections stated that local based searches (and resulting local based advertising), while constituting one-third of all searches in 2010, is likely to grow to almost half of all searches over the next few years. Moreover, use of Smart Phones is expected to eclipse all other mobile phones next year, giving the majority of people the power to access more information (including marketing and advertising) than ever before.

The Mobile Marketing Association (“MMA) has just significantly revised its mobile based local advertising projections upwards, stating that they now expect dollars spent on LBA to increase dramatically from 40M in 2010 to over 3B 2011. Even more exciting are the newly published eMarketer case studies which have found that the most effective and successful business model for mobile based advertising is the opt-in rewards based mobile messaging platform.

Finally, the Telephone Consumer Protection Act (“TCPA”) has now been extended to apply to mobile messaging, the result of which is that text advertisements may only be sent to mobile users who have given “prior express consent.” The strict opt-in requirement ensures that the less respected opt-out competitors are for all practical purposes no longer in business, leaving a huge vacuum in the mobile based advertising industry. The additional regulation is creating a dramatic convergence of an expanding vacuum in a very high growth industry. William Keever, Goloco’s CEO, stated that “We believe we are perfectly positioned as a rewards based opt-in mobile messaging platform to take full advantage of these growing trends. Our technology has enabled us to build a scalable messaging network that can grow as rapidly as the industry. Moreover, unlike most mobile based advertising models, we monetarily reward our members every time they receive an advertisement.” William Keever continued, “Our platform also includes a unique best-of-breed advertiser portal allowing our advertisers to order, automate and coordinate their internet and mobile messaging campaigns. Businesses can literally order, pay for, and send out text, email and internet advertisements without ever calling our office. We believe this automated system will attract both large and small businesses, brokers and advertising firms, empowering each to take advantage of our rapidly growing rewards based membership.”

Finally, the full featured beta version of www.turbotycoon.com platform; as well as the Advertising Portal are fully developed and deployed, having already proven itself to be a success. In the last few weeks alone its membership base has grown over thirty percent (30%). This can be attributable to the public’s acceptance of mobile based advertising, and specifically rewards based mobile messaging.  By William M. Keever

 

In The News

Oil to Five-Week High on U.S. Manufacturing Growth

            By Mark Shenk and Moming Zhou -             May 1, 2012

Oil climbed to a five-week high after U.S. manufacturing increased at the fastest pace in 10 months, signaling that economic growth will accelerate in the world’s biggest crude-consuming country.

Futures gained 1.2 percent as the Institute for Supply Management’s factory index exceeded the most optimistic forecast in a Bloomberg survey of economists. Prices have fallen 4 percent from a March 1 peak as tensions have eased between Iran and Western nations over the country’s nuclear program.

“The reaction to the ISM shows that the market is much more focused on the state of the economy than the situation with Iran,” said David Greely, head of energy research at Goldman Sachs Group Inc. in New York. “This is the first surprise we’ve had to the upside in quite a while.”

Crude oil for June delivery gained $1.29 to $106.16 a barrel on the New York Mercantile Exchange, the highest settlement price since March 27. Oil has climbed 7.4 percent this year.

Prices were little changed after Washington-based industry group American Petroleum Institute said U.S. oil inventories rose 2.04 million barrels to 370.4 million last week, the highest level since May 27, 2011. The June contract gained $1.10, or 1 percent, to $105.97 in electronic trading at 4:34 p.m.

Brent oil for June settlement rose 19 cents to end the session at $119.66 a barrel on the London-based ICE Futures Europe exchange. Brent’s premium to West Texas Intermediate traded on the Nymex narrowed to $13.50, the smallest spread since Jan. 31.

The ISM index expanded to 54.8 in April from 53.4 in March. The median forecast by economists surveyed by Bloomberg called for a drop to 53. Readings greater than 50 signal growth.

Signals Growth

“We had really good ISM manufacturing data,” said Phil Streible, a Chicago-based commodities broker at RJO Futures.“It exceeded expectations and signaled growth in the U.S. That’s going to help oil demand.”

The ISM report eased concern that manufacturing is slowing after data from the Federal Reserve Bank of Dallas trailed estimates yesterday.

The Labor Department will release April employment data on May 4. Payrolls climbed by 161,000 workers after a 120,000 gain in March, according to the median forecast of 80 economists surveyed by Bloomberg before the report. The jobless rate stayed at 8.2 percent, the survey showed.

“The ISM is important but the jobs report later this week will be of greater importance,” said Mike Wittner, head of oil market research at Societe Generale SA in New York. “It was jobs report a month ago that triggered the correction in prices during much of April.”

China Manufacturing

Also boosting oil, China’s manufacturing expanded for a fifth month in April. The Purchasing Managers’ Index rose to 53.3 from 53.1 in March, the country’s statistics bureau and logistics federation said in a statement today. That’s the highest reading in a year.

The U.S. and China are the world’s biggest oil consumers. Total fuel demand in the U.S. fell 0.6 percent to 18.8 million barrels a day in the week ended April 20, according to the Energy Department.

U.S. stocks also moved higher. The Standard & Poor’s 500 Index gained 0.6 percent.

“The equity market is contributing to the gain” in oil, said Gene McGillian, an analyst and broker at Tradition Energy in Stamford, Connecticut. “The market broke the $105 resistance level and this has triggered some technical buying.”

Inventory Report

An Energy Department report tomorrow will probably show that U.S. crude stockpiles rose 2.5 million barrels last week to 375.5 million, according to the median of 11 analyst projections in a Bloomberg survey.

The department is scheduled to release its weekly report at 10:30 a.m. tomorrow in Washington.

Electronic trading volume on the Nymex was 526,312 contracts as of 4:34 p.m. in New York. Volume totaled 412,374 contracts yesterday, 34 percent below the three-month average. Open interest was 1.58 million.

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